Microsoft and ANTAD: Generative AI at the service of retail

Microsoft y ANTAD: IA generativa al servicio del retail

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The National Association of Self-Service and Department Stores (ANTAD) and Microsoft have announced a strategic alliance to promote the use of generative artificial intelligence in the retail sector.

Key benefits:

  • Process automation : reduction of repetitive tasks.

  • Predictive analytics : improved inventory and demand management.

  • Marketing personalization : content tailored to customer preferences.

  • Smart recommendations : improved shopping experience on digital platforms.

This initiative seeks to modernize processes and improve the customer experience in retail.

👉 Interested in how AI can personalize your experience? Read our article on how to create a custom GPT in ChatGPT .

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